Altex
Project overview
A better shopping experience on mobile.
The goals were to improve the customer experience, streamline checkout and add more flexibility, including loyalty programs. We started with workshops and user interviews, then built personas and user journey maps to see how people actually use the app.
The challenge
Make the app feel like a shopping assistant.
The main objective was to respond properly to mobile users by personalizing their experience. We analyzed user flows from the first launch through exploring features, so the design could follow how people really move through the app.
Results & impact
From first launch to checkout.
After wireframes and a high-fidelity prototype, the result is an app that guides people smoothly from launch to purchase, with a simpler checkout and personalized messages along the way. It was built to keep users engaged and satisfied.
