Planteea is a 100% Romanian company, with long experience in the natural products market that offers a wide range of products: food supplements, raw vegan products, sports products, natural cosmetics, products for children, maintenance and organic cleaning products. , food.
After some kick-off meetings and workshops, I've aligned with my client and defined the next steps that we must achieve. I've structured all my data and prepared for the next step, making a design audit of the entire website.
Fresh new look
The goal was to bring a fresh new design that will look more appealing
Identifying issues that have a critical impact on the user
Improve user experience
Provide solutions for all the issues that were discovered
The first step was to perform a design audit to identify all the possible issues and put them on a severity scale to have a better overview and to be able to prioritize what is most important. I’ve listed some of the most important below.
Besides the visual part, I’ve focused on some key elements that where very important for a user experience point and were present in current design