Planteea

Unify all existing platforms into a unique consumer-facing progressive app

The client

Planteea is a 100% Romanian company, with long experience in the natural products market that offers a wide range of products: food supplements, raw vegan products, sports products, natural cosmetics, products for children, maintenance and organic cleaning products. , food.

Project goals & Objectives

After some kick-off meetings and workshops, I've aligned with my client and defined the next steps that we must achieve. I've structured all my data and prepared for the next step, making a design audit of the entire website.

Fresh new look

The goal was to bring a fresh new design that will look more appealing

Design audit

Identifying issues that have a critical impact on the user

Improve user experience

Provide solutions for all the issues that were discovered

Design audit

The first step was to perform a design audit to identify all the possible issues and put them on a severity scale to have a better overview and to be able to prioritize what is most important. I’ve listed some of the most important below.

Filters

Some sections of the filters are too long and make the "scroll" feel awkward.
There was no possibility to close the filter area except by scrolling back every time.

The filters are a bit cramped, and the chances of checking something wrong are very high.
The filters were closing every time you checked something, which can be annoying for the user.

Cart & checkout

Customer experience

The impossibility to check your order details if you placed an order without an account
Failure to display the estimated delivery time
The checkout process begins directly when you enter my cart, in which there are 2 pages combined in a single one ( my cart & checkout) that contains a lot of overwhelming information.

Visual

Color inconsistency and a clear visual hierarchy were missing
Multiple types of buttons that will create confusion
Font sizes, spacing, and alignments were off, and everything looked very crowded, which I think can drive the user off